In an era where upgrading to the latest smartphone or laptop is common every year, what happens to the older devices? For most Indians, selling used electronics has often meant navigating a maze of delays, vague pricing, and lack of trust. But that’s changing — thanks to Cashito, a fast-growing recommerce startup on a mission to make selling used gadgets fast, fair, and transparent.
Founded by Arijit Sen, a seasoned e-commerce and logistics leader with over a decade of experience in managing ₹150+ crore portfolios across companies like Cashify, Udaan, and GlowRoad, Cashito is now building serious momentum as India’s most consumer-centric platform for used electronics.
“We want to be the way India sells its electronic gadgets,” says Arijit. “That means being faster, more transparent, and more reliable than anything that’s existed in this space.”
A Fast, Frictionless Future for Used Gadget Sales
Cashito stands out in India’s booming recommerce market by offering a radically simple and speedy process: customers get instant doorstep pickup of their devices, sometimes on the same day they book a sale. No long wait times, no hidden deductions, and no refurbishment or tampering of devices — Cashito sells gadgets just the way they were received.
This "as-is" resale approach sets Cashito apart from competitors like Cashify, Flipkart Recommerce (Flipkart Reset), Dofy, and several regional players. While others often take days for pickups and refurbish devices before resale, Cashito ensures full transparency for both sellers and future buyers.
“People don’t want to wait three days for a pickup or wonder if they’re getting the right price,” Arijit adds. “We’re solving that with tech-enabled instant logistics and a commitment to fair valuation.”
Why It Matters: A Movement, Not Just a Marketplace
The startup’s timing couldn’t be better. With India’s smartphone market among the fastest-growing globally, and a rising trend toward sustainability and second-hand tech, recommerce is a massive opportunity. Yet, many consumers are still left with sub-par selling experiences.
Cashito is filling that gap — for young professionals constantly upgrading their devices, for households with multiple gadgets lying unused, and even for businesses looking to dispose of bulk electronics in a streamlined way.
Key USPs include:
· Instant doorstep pickup — no waiting 2–3 days.
· Fair, transparent pricing — devices sold in original condition.
· Dedicated WhatsApp support — customers can connect directly in one click.
With over ₹2 crore in revenue already clocked in under 10 months, and operations in Bengaluru, Kolkata, Chennai, and Delhi, Cashito is now preparing to expand into Hyderabad, Mumbai, and Ludhiana, along with the upcoming launch of its resale app — a one-of-a-kind initiative in India that will let users buy pre-owned gadgets in "as-is" condition directly.
Meet the Visionary Behind Cashito: Arijit Sen
At the helm of this ambitious venture is Arijit Sen, who spent over 10 years leading category and reverse logistics functions at top-tier companies before taking the entrepreneurial plunge.
“I’ve worked on both sides — inside corporates and now as a founder. What I’ve learned is that business growth isn’t luck — it’s a function of strategy, speed, and execution,” he says.
Arijit’s track record includes:
· Scaling businesses across reverse logistics and e-commerce with consistent double-digit growth.
· Managing large-scale operations worth over ₹150 crore.
· Building Cashito from a 2-city team to a multi-region platform with a strong revenue trajectory.
Alongside co-founder Himaghna Ghosh, Arijit has led Cashito’s journey from a bootstrap stage to being a disruptor in India’s gadget resale space — a transformation powered by domain expertise, customer obsession, and relentless execution.
What’s Next for Cashito?
As the platform gears up for its next growth phase, Cashito’s focus remains crystal clear — to become the most trusted and fastest way for Indians to sell their old gadgets.
The team is actively working on:
· Expanding to new cities across India.
· Launching the Cashito resale app, where customers can buy second-hand gadgets directly.
· Building strategic partnerships to scale operations and logistics.
“We’re not just building a company — we’re creating a new habit in how India thinks about used electronics,” says Arijit. “The future of recommerce is here — and it’s instant, honest, and hassle-free.”
